It doesn't matter if you are kick-starting your career or making a career change, what you need is an effective, powerful and focussed resume. It is your most important marketing tool; the door opener to your job search. Having the right resume will build confidence and move you towards taking action and being proactive in your job search. The success in getting interviews, hinges on the quality of your resume.

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The quality of your resume is the major contributing factor to getting an actual interview.  You might be the best person for the job, but if your materials and personal brand don't connect with an employer, your only opportunity is lost.

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Let's face it - it is hard to be objective about your own life and experience when you're so deep in it. Your resume needs to tell a clear and concise story about you, your experiences, build value, hint at your personality and show the employer how it all comes together in you as a perfect fit for them.

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Like a perfectly wrapped gift, your professional image needs to be crisp and well-defined that works like bait for interviews.